Tag Archives: social

There’s No Business like Fash Business

Building a business from scratch is not easy. Building a Fashion Business, with its double whammy of competition and saturation is even more difficult. Building a Fashion EMPIRE…well, whooooo, well..but it can be done. Baby steps okay?

But as they say, those who can, Design, get a guest judge gig, get a tanan IPO, anda few Fashion week shows thrown. (feelin’ like an underachiever? who? ME? no, not really, okay a little.)

Being able to craft a collection and mould a piece of clothing, art or furniture out of a 2 dimensional piece of material is a talent, and one that should be celebrated. Everybody’s gotta start from somewhere, I mean, c’mon Rome wasn’t built in a day, yes?

Here are some basic things to do if the going gets tough! 

1. Work on outward facing situations first – if a seam needs to get fixed, fix it, if resolutions need to get adjusted, do it, if logos need to be re-worked, fire up photoshop or illustrator. These things tell people you are meticulous and care about your brand.

2. Get your Collections visible. Get your own online store, sell on (ahem, shamless plug) FUTURE NOTION, walk around stores in your neighborhood to ask about consignment opportunities. Get the word of your brand out there! Connect, connect, connect!

3. Get Social – Facebook, twitter, yes, there are many social media channels out there, and it will seem daunting. But instead of being overwhelmed, think of it as a glass full of opportunity and publicity channels for YOU!

4. Send a nicely crafted email out to friends and press. It’s free. again, IT’S FREE! Some free tools you might want to use are mailchimpconstant contact and vertical response.

5. Always respond to emails and Deliver top notch Customer Service. If you missed one or two, it’s okay. Just apologize profusely.

6. Remember that Fashion, like Real Estate, is CYCLICAL. Far better than WGSN and any other trend-spotting tools, is this infographic that might help you in your Merchandising next season.

Hipster Fashion Cycle - Merchandise Forecasting Remixed for being more on-trend
Hipster Fashion Cycle – Merchandise Forecasting Remixed for being more on-trend

What we would like to know is how are YOU doing? What are the challenges YOU are facing? Let us know in the comments if we can help you in any way!

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FUTURE NOTION IS LAUNCHING SOON!

FUTURE NOTION IS LAUNCHING SOON!

So we have some extremely exciting news –  we are launching soon – end of this month to be exact!

So, if you’d like PRIORITY ACCESS during our private beta launch, do send us an email at info@futurenotion.com

If you are a DESIGNER looking to sell on FUTURE NOTION, do drop us an email at designers@futurenotion.com.

Send us a few pictures of your work, with a little bit about yourself and we’ll hit you up with our designer kit.

But in case you’re wondering WHY FUTURE NOTION, here are the top 5 reasons why we rock:

1. We are a low-cost & economical way of launching your brand, selling your collection & publicizing your work. We want you to succeed.

2. We focus our resources on digital and social trends so that you can concentrate on what you do best – create, design and innovate. Leave the selling, marketing and tedious social strategies to us. Already working an online store? No worries, think of us as an additional sales channel to reach a global audience.

3. Expose your brand to a design-centric community. Our huge database is chock-full with architects, stylists, interior designers, media/PR professionals, retailers and design-savvy customers – take advantage of it!

4. We understand branding, more importantly, we understand how selling in a well-designed social store can contribute to the image of your brand. Thus, FUTURE NOTION will never misrepresent your brand’s image, because we too, have standards. We believe in winning by adding value, constantly innovating and looking to the future, NOT pushing for price reductions.  Did we mention we prefer to build a strong brand proposition over bargain basement prices and throwaway goods?

5. We truly believe in the value of Design to Solve, Simplify & Inspire.

Most of all, tell us what you need – we want to hear from customers, designers, educators, artists, writers, and your neighbors.

Have a happy Monday & hope to hear from all of you soon!