Tag Archives: social commerce

FUTURE NOTION is a social commerce start up for Fashion & Product Designers…

We’ve spent some time covering the trials and tribulations of the Designers that we carry and we thought it might be fitting to tell you about what FUTURE NOTION goes through! (full confession ahead!)

FUTURE NOTION, is a social commerce start up for Fashion and Product Designers, and like any new business, traction is always hard to gain especially in the face of super stiff competition. True, there are a plethora of tools out there to help a new business get started – Facebook, Twitter, Tumblr, Google+, StumbleUpon, Pinterest, Digg, FFFOUND, Svpply, Polyvore, headhurtingyet? Let’s not even start on advertising, okay? But the question remains – how?

FUTURE NOTION is a Social Commerce start up for Fashion and Design.

No doubt social media is definitely a boon to any emerging business, that is definitely not the issue here. The point is HOW to harness the effectiveness of social media to build your business. The theory of it sounds lovely, but the practice of it is a different story.

We at FUTURE NOTION, find that a combination of tools such as FacebookTwitterPinterest and Stumbleupon definitely helps in traffic. This works for us, and might not work for everyone. We are an image driven site, with original blog content so images are submitted to Pinterest (follow us follow us!) Blog posts and new designers are tweeted about and these get fed back into Facebook. What do YOU use?

FUTURE NOTION is a web2.0 company - gaining traction is NOT easy!

The other day we added a few pins of new products onto our FUTURE NOTION PINTEREST board which barely garnered any response. That was slightly depressing given how Pinterest is the new Social Media darling and drives traffic in droves. We almost gave up. BUT we added another pin that sought to drive traffic to one of our previous blog posts, and voila, the chain reaction was amazing. Almost immediately, traffic went up, the pin was re-pinned and liked and that was encouraging to us! Our point is this – it takes time to understand the mechanics of each Social Media Channel, much like it takes time to understand one’s customer base. So, time is all it takes – but for a lean operation, WHO HAS THE TIME?!?!?! That is something we are still trying to figure out, so if our SM strategy might seem sketchy, we are sorry but we are working on it, believe us!

Search Engine Optimization. I love how happy this term sounds, optimization / optimize / optimisticHaha, not entirely related..SEO is definitely a crucial component to any business seeking to grow their traffic organically (read: no beeg beeg advertising budget) It is the cornerstone of the web business and it does work if enough time, effort and intelligence is spent on it. BUT, again, who has the time, riiiight? Our advice is to pick a few words and optimize the heck out of it – make a conscious effort to work on those few words and there will be rewards.

Here’s what we have done, hopefully you might find it of use.

1. Install WordPress SEO by Yoast.

Can’t stress the importance of this enough. It’s basically a walk through for any new blogger or website (if you are on wordpress that is, but if you are on another blogging CMS, there should be a solution too. Just google it.)

2. Pay special care and attention to:

Title – make sure your keyword is inside it. work that right brain.

Meta Description – also make sure a keyword is inside. work that right brain harder.

H1 / H2 (for those who don’t know what this means, it simply stands for Header 1 and Header 2. easy peasy. Header 1 is important, okay?)

Keywords

Don’t stuff it – anything beyond 8-10 keywords is stuffing. That’s the threshold.

Follow these steps for a start, and you can progress to something more advanced once you have that nailed. baby steps, k..if you need further explanation, emailinfo@futurenotion.com, we will be more than happy to share our knowledge.

Administratively, it is also a challenge to implement best practices, some sort of workflow system and operational procedures. There are tools out there, of course, but sometimes, especially in more creative businesses, it is tough to carry it through, but needs must.

Cash flow – that is something ALL businesses face, unless you are Apple and have something like 40billion in cash just sitting pretty, you will face this problem.

What are some of the problems YOU face in your design / creative business? Share it with us okay?

FUTURE NOTION’s Shopping Widget & an Affiliate Proposal.

If you take a look-see on the right of this blog, you’d notice a new addition to our side bar – behold the FUTURE NOTION Shopping Widget!

You can also take a look at it here on our site:

PARTNERS

FUTURE NOTION shopping widget

FUTURE NOTION shopping widget

We love this super viral sales channel because it’s like a mini mall that you can take everywhere with you AND multiplies like zits on a teenager’s forehead – there ain’t no stopping it…woot..

In conjunction with launching the shopping widget, we are also launching FUTURE NOTION’s affiliate program – and frankly, it’s a win win win $ituation – ju$t $aying – drop us an email at info@futurenotion.com if you’d like to explore this option on your blog / site.

What we are looking for  are Design / Fashion / Lifestyle / Interior Design Blogs with good taste and good traffic to work with, and we have fancy things installed to track payments to you…

So whatcha waitin’ for?

When your Craft is Fashion Design, it is also your Voice.

Fashion Designer, Aries Sin.

 

Fashion Designer Aries Sin wears her own Double Breasted Onesie in Khaki.

We chat with one of FUTURE NOTION’s featured Fashion Designers, a wee 27 year old Hong Kong native, Aries Sin, to uncover how she uses her passion for Fashion Design to create social change in her home country. 

In the 1960’s – 90’s Hong Kong was the epicentre of garment production, and many had family members working in factories as production assistants and sewers. In 2005, the Multi Fibre Arrangement  – a short term measure introduced in 1974 to allow developed countries to gain a domestic advantage in garment production – was lifted and China asserted her dominance and multiplied its production for export many fold. Hong Kong saw a natural decline in garment manufacturing.

FN: So, tell us about your label, MODEMENT.

Aries: I started MODEMENT back in January 2010 after a year’s stint in a Leather Wear Company.

FN: Nature vs Nurture – did u have family in the design business or were you influenced by factors surrounding you growing up, for example mentors, creative energy of Hong Kong, creativity of friends etc

Aries: My family background is pretty average and my mother was the catalyst that sparked my interest in fashion. Ever since I was a child of 7, my mother who worked as an assistant in a garment factory always took me along and it was there that I watched and learnt garment construction, fabric and fabric textures. In my young eyes, fabric swatches were the basis of couture for my Barbie dolls! It was also during those years that my interest in deconstruction and pattern making were sparked.

So I would say it’s probably my childhood environment and my innate inclination towards design.

Additionally, Hong Kong is quite an interesting city. Although small, we are really cosmopolitan and media reach is so fast and deep, but at the same time, this metropolis also possesses a special character and cultural history that is established and entrenched. I never run out of inspiration and ideas here!

FN: Do you see (your label) MODEMENT as a voice or a statement of sorts – a response to the situational factors of hongkong, for example, the bustle of the city, constraints of living in a landlocked country – do you see your work as a response to that…is it only for one collection or is it a running theme in your career?

Yes, MODEMENT is the shadow of Hong Kong.

In our previous collections, we used our home as a reference for “The Place We Live” Collection & our food for “The Eggette We Eat” Collection as a running theme for each collection. We make use of different factors and ideas from our home-town and It is our secret wish that people would not only wear Hong Kong design, but feel our culture. This is our direction.

That’s also why we carry different messages from each collection as opposed to just designing what the market needs.

FN:Describe some ups and downs – what are some of the joys of being your own boss, creative director, one woman super power and what are some of the challenges? We can imagine rising costs would be one of it..

Aries: Being a one-woman show (& bank!) isn’t easy, especially since we don’t have any financial support. But being able to work in what I am passionate about is really such an amazing thing.

Yes,  rising costs are definitely a concern, and it’s a constant tight rope to strike a balanced relationship between technique, quality & costs.

Although the cost of labour is rising in Hong Kong, my team and I keep to our stance of using workers in Hong Kong as our manufacturers because of their professionalism and the respect they have for technique and fabric. You know, almost 90% of Hong Kong  factories had been moved to mainland China for production, and tons of skillful sewers are left behind.

There is a social enterprise that was set up to faciliate a collaboration between these sewers and up-and-coming designers, and we choose to work with them for our manufacturing to keep MODEMENT of a high quality and contribute to our society at the same time.

We are really proud of our concept and aim to keep it up!

We hope people from all around the world could experience Hong Kong’s fashion language and feel confident in wearing our designs.

You know, whenever we see people wearing MODEMENT, our hearts always feel such a rush of joy! It’s almost like the heart of a mother making clothes for her children, with love and care.

FN: So, if you weren’t a Fashion Designer, what would you rather be?

Aries: Probably a chef! I think cooking and fashion are both art forms and so creative. In fact, whenever I see a beautifully presented dish, I can feel the passion and creative energy from the chef!

FN: Thanks for your time, Aries and have a great day!

Aries: You too! 🙂

-end-

Click here to discover & shop Aries’ SS12 Collection at FUTURE NOTION!

*this article has been edited for grammer and length.

FUTURE NOTION – launch imminent.

future notion launch page

So the FUTURE NOTION launch is set for 23rd January 2012. Let the record show that it is with great trepidation that this is being committed in WRITING because, murphy’s law being murphy’s law is murphy’s law.

Do sign up for priority access okay? (being first is always fun 🙂

Amidst all the crazy, busy knots to unravel, marketing strategies to plan, technological riddles to solve, we saw some wonderful wonderful creative, inspiring talent that had us bouncing up and down at the edge of our seats.

The FUTURE NOTION road is starting very very soon , and it will be an exciting, exhilarating one – won’t you join us in discovering and implementing the value of Design in our every day lives?

Social + Design + Creativity = Sustainable, passionate businesses = Win!