Tag Archives: ecommerce

There’s No Business like Fash Business

Building a business from scratch is not easy. Building a Fashion Business, with its double whammy of competition and saturation is even more difficult. Building a Fashion EMPIRE…well, whooooo, well..but it can be done. Baby steps okay?

But as they say, those who can, Design, get a guest judge gig, get a tanan IPO, anda few Fashion week shows thrown. (feelin’ like an underachiever? who? ME? no, not really, okay a little.)

Being able to craft a collection and mould a piece of clothing, art or furniture out of a 2 dimensional piece of material is a talent, and one that should be celebrated. Everybody’s gotta start from somewhere, I mean, c’mon Rome wasn’t built in a day, yes?

Here are some basic things to do if the going gets tough! 

1. Work on outward facing situations first – if a seam needs to get fixed, fix it, if resolutions need to get adjusted, do it, if logos need to be re-worked, fire up photoshop or illustrator. These things tell people you are meticulous and care about your brand.

2. Get your Collections visible. Get your own online store, sell on (ahem, shamless plug) FUTURE NOTION, walk around stores in your neighborhood to ask about consignment opportunities. Get the word of your brand out there! Connect, connect, connect!

3. Get Social – Facebook, twitter, yes, there are many social media channels out there, and it will seem daunting. But instead of being overwhelmed, think of it as a glass full of opportunity and publicity channels for YOU!

4. Send a nicely crafted email out to friends and press. It’s free. again, IT’S FREE! Some free tools you might want to use are mailchimpconstant contact and vertical response.

5. Always respond to emails and Deliver top notch Customer Service. If you missed one or two, it’s okay. Just apologize profusely.

6. Remember that Fashion, like Real Estate, is CYCLICAL. Far better than WGSN and any other trend-spotting tools, is this infographic that might help you in your Merchandising next season.

Hipster Fashion Cycle - Merchandise Forecasting Remixed for being more on-trend
Hipster Fashion Cycle – Merchandise Forecasting Remixed for being more on-trend

What we would like to know is how are YOU doing? What are the challenges YOU are facing? Let us know in the comments if we can help you in any way!

FUTURE NOTION’s Shopping Widget & an Affiliate Proposal.

If you take a look-see on the right of this blog, you’d notice a new addition to our side bar – behold the FUTURE NOTION Shopping Widget!

You can also take a look at it here on our site:

PARTNERS

FUTURE NOTION shopping widget

FUTURE NOTION shopping widget

We love this super viral sales channel because it’s like a mini mall that you can take everywhere with you AND multiplies like zits on a teenager’s forehead – there ain’t no stopping it…woot..

In conjunction with launching the shopping widget, we are also launching FUTURE NOTION’s affiliate program – and frankly, it’s a win win win $ituation – ju$t $aying – drop us an email at info@futurenotion.com if you’d like to explore this option on your blog / site.

What we are looking for  are Design / Fashion / Lifestyle / Interior Design Blogs with good taste and good traffic to work with, and we have fancy things installed to track payments to you…

So whatcha waitin’ for?

Typography Design: Dyslexie font to help Dyslexics read better.

In our continuing quest for unearthing how Design can and will contribute to social good, here is something that is of so much value.

dyslexie is a font designed by Nederlands-based company, STUDIOSTUDIO to to make it easier for Dyslexics to read things better and reduce the effort it takes to read a text. This means, more time to do other things like shop on FUTURE NOTION. (just kidding)

If you have Dyslexia or know of someone who does, do recommend this font to help make their lives  a little better! 🙂

Here are some illustrations you can take for a test drive: