Tag Archives: business

Hi Fashion, Meet your Sister, Hard Work…

The Fashion Business is a deceptively breezy one. It appears glamorous, heck, FASHION IS glamorous – look it up in any Dictionary and I guarantee you’d find a picture of Kate Moss striking a pose-just kidding!  But the truth of the matter is that it takes hard work, an astute business mind, an unerring taste level and a passion for Fashion so deep that it your pockets aren’t just empty but burningly so.

So, you’re a Fashion Designer who really wants your Fashion Business to succeed – please know that building a sustainable company in the often finicky world of Fashion, Fun and Frivolity is not, well, frivolous nor always fun…BUT! it can be done, many have done it, and you can too! 🙂

The first and most important point is to get your pricing correct. Yes, it is easy to just say I want to sell a dress for $800 because that is the way it should be, but will it alienate your customer? Does it reflect accurately the quality of the work. MOST IMPORTANTLY, do you make a profit? If your piece requires hand sewn beads and torched lace, then chances are, $800 is your cost price and you can spend the next few months starving. So, get pricing right okay? VERRRRY important. You DO want to live to see the next collection. (It might be wise to also start getting some consumer confidence and eyeballs on your brand by selling at FUTURE NOTION (just sayin’) )

Once you nail that down, it is time to get some customers and buyers – a.k.a the bread and butter of your business. Fashion buyers are not an easy lot to please, and many of them have a very precise vision of what they’d want their store to look like, so be patient and polite as traipsing from one buying meeting to another is super stressful!

So, but you know, once you got that done, you are a bona fide Fashion Designer. It IS gratifying, that’s for sure…and don’t worry, humble pie is something many have eaten – just think of it as an appetizer to the juicy steak of success that is coming soon.

Rebecca Minkoff, we all know is a super successful Accessories Designer who has had a long and illustrious career, but read on for what it took for her to get to where she is today. (the take we get from it is that, well, credit card debt ain’t thatUNcommon in the pursuit of a career as a Designer and as an Entrepreneur – perhaps we should cover Entrepreneurs and Designers who have gotten themselves into some kind of Debt before Distinction.)

So now that you know a little more on how business is conducted in the Fashion World, jump at it & drink tons of Champagne while you’re at it okay?

There’s No Business like Fash Business

Building a business from scratch is not easy. Building a Fashion Business, with its double whammy of competition and saturation is even more difficult. Building a Fashion EMPIRE…well, whooooo, well..but it can be done. Baby steps okay?

But as they say, those who can, Design, get a guest judge gig, get a tanan IPO, anda few Fashion week shows thrown. (feelin’ like an underachiever? who? ME? no, not really, okay a little.)

Being able to craft a collection and mould a piece of clothing, art or furniture out of a 2 dimensional piece of material is a talent, and one that should be celebrated. Everybody’s gotta start from somewhere, I mean, c’mon Rome wasn’t built in a day, yes?

Here are some basic things to do if the going gets tough! 

1. Work on outward facing situations first – if a seam needs to get fixed, fix it, if resolutions need to get adjusted, do it, if logos need to be re-worked, fire up photoshop or illustrator. These things tell people you are meticulous and care about your brand.

2. Get your Collections visible. Get your own online store, sell on (ahem, shamless plug) FUTURE NOTION, walk around stores in your neighborhood to ask about consignment opportunities. Get the word of your brand out there! Connect, connect, connect!

3. Get Social – Facebook, twitter, yes, there are many social media channels out there, and it will seem daunting. But instead of being overwhelmed, think of it as a glass full of opportunity and publicity channels for YOU!

4. Send a nicely crafted email out to friends and press. It’s free. again, IT’S FREE! Some free tools you might want to use are mailchimpconstant contact and vertical response.

5. Always respond to emails and Deliver top notch Customer Service. If you missed one or two, it’s okay. Just apologize profusely.

6. Remember that Fashion, like Real Estate, is CYCLICAL. Far better than WGSN and any other trend-spotting tools, is this infographic that might help you in your Merchandising next season.

Hipster Fashion Cycle - Merchandise Forecasting Remixed for being more on-trend
Hipster Fashion Cycle – Merchandise Forecasting Remixed for being more on-trend

What we would like to know is how are YOU doing? What are the challenges YOU are facing? Let us know in the comments if we can help you in any way!

FUTURE NOTION’s Shopping Widget & an Affiliate Proposal.

If you take a look-see on the right of this blog, you’d notice a new addition to our side bar – behold the FUTURE NOTION Shopping Widget!

You can also take a look at it here on our site:

PARTNERS

FUTURE NOTION shopping widget

FUTURE NOTION shopping widget

We love this super viral sales channel because it’s like a mini mall that you can take everywhere with you AND multiplies like zits on a teenager’s forehead – there ain’t no stopping it…woot..

In conjunction with launching the shopping widget, we are also launching FUTURE NOTION’s affiliate program – and frankly, it’s a win win win $ituation – ju$t $aying – drop us an email at info@futurenotion.com if you’d like to explore this option on your blog / site.

What we are looking for  are Design / Fashion / Lifestyle / Interior Design Blogs with good taste and good traffic to work with, and we have fancy things installed to track payments to you…

So whatcha waitin’ for?

How to succeed as an Entrepreneur in the Creative Industry.

Today, my neighbor’s 7 year old daughter waited for me by the stoop and traded me 3 pieces of original, signed art in exchange for an extra large bar of Toblerone. She got what she wanted, and I got signed, original art on my walls.

I thought it was a great lesson in creative entrepreneurship.

1. Be in the right place at the right time.

2. Have something to offer, preferably something unique.

3. Be charming and make it hard for the other person to say No.