Tag Archives: berlin

Fashion Designer, Irina Gustavsson talks to Future Notion about her tattoos and fashion views.

Berlin-based Irina Gustavsson of irinalaaja is one Fashion Designer who we think will clearly go the distance…

Displaying the ingredients needed for serious Fashion chops – a need to put utmost energy into her work, trying against all odds and she even has a tattoo of a sewing machine! Chekkit…

Ultimate Fashion branding - Irina Gustavsson tattoos a sewing machine on her arm.
Ultimate Fashion branding – Irina Gustavsson tattoos a sewing machine on her arm.

Her label, irinalaaja is a journey in the making and a story of the trump card nature has over nurture.

Irina’s parents are both artists and her mother used to sew her clothes when she was a child. Even then, she would display a sharp sense of what she wanted by crying whenever a detail didn’t look right. This frustration of a wee child led to her making, or rather, remaking, her own clothes as she grew older. At the age of 17, after many fashion design disasters, she began studying the craft.

Although her taste in fashion might veer on the course of avant garde and her inspirations tipping on the scale of melancholic, she doesn’t see herself as such. Instead, she views her work as a kind of therapy that helps her overcome negative emotions that might have been borne through hard times, preferring to visualise beauty in the destroyed, weird and rough as opposed to a manufactured, sculpted perfection. Very much like her inexplicable inclination towards the number 7 and machines (that explains the sewing machine tattoo)

Intrigued? Experience the fashion of irinalaaja yourself today and be sucked into her esoteric world where seahorses rule, and straightjackets are cool..