Fashion Designer, Ksenia Schnaider talks to FUTURE NOTION on Style post-Soviet.
When one thinks of Fashion in Europe, one thinks Paris, Paris Fashion Week, Paris Couture, Parisiennes. Hardly anyone thinks of Kiev, Ukraine, and neither did we….until now.
Fashion folk, we bring you Ksenia Schnaider – the cooler, friendlier, hipsterer, smarter label that packs more style vision into one season than Kanye ever did.
Ksenia Schnaider Patch work blouse from FUTURE NOTION $235
The achingly cool label debuted their line of menswear and womenswear with a stark, surreal digital fashion show fitting its overarching theme of religion and simplicity. Weaving sartorial elements from monks, nuns and mormons into a tight, cohesive collection of casual downtown separates and dresses, the show comes complete with an uber-cool soundtrack you can access from the front row of your computer.
Ksenia Schnaider Silk Shirt with Contrast Collar at FUTURE NOTION $209
Thus far, this infant of a label shows a greater maturity than many new brands, as Ksenia has been designing her own label, X’u for the last 5 years. However, wanting to fulfill a more artistic vision of collaborations with artists and musicians, which would be misleading for X’u’s current aesthetic of a carefree, teen spirit style, she hatched her eponymous label, Ksenia Schnaider.
Ksenia admits that starting a Fashion label in Kiev is especially tough when you are based in a post-Soviet Union country. There were moments of doubt and downs, but she refuses to see the doom, but lives for affirmations such as accolades from the fashion press and strong sales. She draws inspiration from elements that surround her like her feelings in real time, her friends’ stories and her husband, Anton who designed the musical magic accompanying her Digital Fashion show. The new mum also draws strength and focus from motherhood.
In the long run, Ksenia expects the brand to be a guiding light and inspiration for other aspiring fashion designers in Ukraine and while staying true to their original vision of simple beauty and strength – very much like herself, we think.
Watch Ksenia Schnaider’s SS12 Digital Fashion Show: