When one thinks of Fashion in Europe, one thinks Paris, Paris Fashion Week, Paris Couture, Parisiennes. Hardly anyone thinks of Kiev, Ukraine, and neither did we….until now.
Fashion folk, we bring you Ksenia Schnaider – the cooler, friendlier, hipsterer, smarter label that packs more style vision into one season than Kanye ever did.
Ksenia Schnaider Patch work blouse from FUTURE NOTION $235
The achingly cool label debuted their line of menswear and womenswear with a stark, surreal digital fashion show fitting its overarching theme of religion and simplicity. Weaving sartorial elements from monks, nuns and mormons into a tight, cohesive collection of casual downtown separates and dresses, the show comes complete with an uber-cool soundtrack you can access from the front row of your computer.
Ksenia Schnaider Silk Shirt with Contrast Collar at FUTURE NOTION $209
Thus far, this infant of a label shows a greater maturity than many new brands, as Ksenia has been designing her own label, X’u for the last 5 years. However, wanting to fulfill a more artistic vision of collaborations with artists and musicians, which would be misleading for X’u’s current aesthetic of a carefree, teen spirit style, she hatched her eponymous label, Ksenia Schnaider.
Ksenia admits that starting a Fashion label in Kiev is especially tough when you are based in a post-Soviet Union country. There were moments of doubt and downs, but she refuses to see the doom, but lives for affirmations such as accolades from the fashion press and strong sales. She draws inspiration from elements that surround her like her feelings in real time, her friends’ stories and her husband, Anton who designed the musical magic accompanying her Digital Fashion show. The new mum also draws strength and focus from motherhood.
In the long run, Ksenia expects the brand to be a guiding light and inspiration for other aspiring fashion designers in Ukraine and while staying true to their original vision of simple beauty and strength – very much like herself, we think.
Watch Ksenia Schnaider’s SS12 Digital Fashion Show:
Ksenia Schnaider S/S12 Show from ksenia schnaider on Vimeo.
Shop the entire Ksenia Schnaider Collection at FUTURE NOTION to up your style quotient.
Berlin-based Irina Gustavsson of irinalaaja is one Fashion Designer who we think will clearly go the distance…
Displaying the ingredients needed for serious Fashion chops – a need to put utmost energy into her work, trying against all odds and she even has a tattoo of a sewing machine! Chekkit…
Ultimate Fashion branding – Irina Gustavsson tattoos a sewing machine on her arm.
Her label, irinalaaja is a journey in the making and a story of the trump card nature has over nurture.
Irina’s parents are both artists and her mother used to sew her clothes when she was a child. Even then, she would display a sharp sense of what she wanted by crying whenever a detail didn’t look right. This frustration of a wee child led to her making, or rather, remaking, her own clothes as she grew older. At the age of 17, after many fashion design disasters, she began studying the craft.
irinalaaja sequin seahorse bra $129
irinalaaja straightjacket vs sexy dress $195
irinalaaja neon dress $195
Although her taste in fashion might veer on the course of avant garde and her inspirations tipping on the scale of melancholic, she doesn’t see herself as such. Instead, she views her work as a kind of therapy that helps her overcome negative emotions that might have been borne through hard times, preferring to visualise beauty in the destroyed, weird and rough as opposed to a manufactured, sculpted perfection. Very much like her inexplicable inclination towards the number 7 and machines (that explains the sewing machine tattoo)
Intrigued? Experience the fashion of irinalaaja yourself today and be sucked into her esoteric world where seahorses rule, and straightjackets are cool..
Posted in Design Careers, Fashion, Fashion Design, Fashion Designers
Tagged berlin, fashion, fashion design, Fashion Designer, future notion, irina, irina gustavsson, irinalaaja
Sometimes, it takes a really open mind to make the grotesque sublimely beautiful. An eye for beauty and certainly inner peace to make the world at large re-look, re-think and re-assess how we can re-interpret what is aesthetically pleasing to us.
Here are some creepy pretty insect prints on expensive silk from Giles Deacon SS10 Collection, Karen Walker SS12 Collection & Klaus Haapaniemi’s Scarf Collection – do you have any you’d like to add? Have you ever saw beauty in something rather gross?
Posted in Accessory Design, Color, Design, Fashion Design, Graphic Design, Textile Design
Tagged creativity, design, designers, fashion design, Giles Deacon, innovation, Karen Walker, Print design, Silk, textile design